{"id":9430,"date":"2025-02-19T16:14:46","date_gmt":"2025-02-19T16:14:46","guid":{"rendered":"https:\/\/csiag.eu\/?p=9430"},"modified":"2025-02-19T18:01:37","modified_gmt":"2025-02-19T18:01:37","slug":"typy-strukturalniho-prodeje","status":"publish","type":"post","link":"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/","title":{"rendered":"Typy struktur\u00e1ln\u00edch prodej\u016f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Network-Marketing\" >S\u00ed\u0165ov\u00fd marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Im_Kleinen_%E2%80%A6\" >V mal\u00e9m m\u011b\u0159\u00edtku ...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#%E2%80%A6_wie_im_Grosen\" >... jako ve velk\u00e9m m\u011b\u0159\u00edtku<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#MLM\" >MLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#SLM\" >SLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Stufenvertrieb\" >Rozd\u011blen\u00ed krok\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Matrix-Marketing\" >Matrix marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Hybrid-Systeme\" >Hybridn\u00ed syst\u00e9my<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Fazit\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Doba \u010dten\u00ed<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span>\n<p class=\"wp-block-paragraph\">Vysv\u011btlen\u00ed rozd\u00edl\u016f mezi jednotliv\u00fdmi typy strukturovan\u00fdch prodejn\u00edch organizac\u00ed by m\u011blo objasnit \u00fadajnou temnotu MLM &amp; Co.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MLM je zkratka pro multi-level marketing, NM pro s\u00ed\u0165ov\u00fd marketing. Star\u0161\u00ed \u010dten\u00e1\u0159i si pravd\u011bpodobn\u011b vzpomenou na kni\u017en\u00ed s\u00e9rii \"Was ist Was\" (Co je co), co\u017e je p\u0159esn\u011b to, co si vysv\u011btl\u00edme n\u00ed\u017ee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Network-Marketing\"><\/span>S\u00ed\u0165ov\u00fd marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed\u0165ov\u00fd marketing je term\u00edn, kter\u00fd se \u010dasto pou\u017e\u00edv\u00e1 jako synonymum pro MLM a ozna\u010duje v\u0161echny prodejn\u00ed syst\u00e9my, kter\u00e9 vyu\u017e\u00edvaj\u00ed s\u00edt\u011b. S\u00ed\u0165ov\u00fd marketing nemus\u00ed nutn\u011b zahrnovat v\u00edce\u00farov\u0148ov\u00fd provizn\u00ed model jako MLM, ale m\u016f\u017ee se jednat i o \u010dist\u011b jedno\u00farov\u0148ov\u00fd prodejn\u00ed model, kdy konzultanti dost\u00e1vaj\u00ed provize pouze za sv\u00e9 vlastn\u00ed prodeje. S\u00ed\u0165ov\u00fd marketing m\u016f\u017ee b\u00fdt v\u00edce zam\u011b\u0159en na p\u0159\u00edm\u00fd prodej a udr\u017eov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky, zat\u00edmco n\u00e1bor nov\u00fdch prodejn\u00edch partner\u016f je m\u00e9n\u011b prioritn\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Im_Kleinen_%E2%80%A6\"><\/span>V mal\u00e9m m\u011b\u0159\u00edtku ...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd, kdo doporu\u010duje, co pova\u017euje za \"nejlep\u0161\u00ed pizzu\" ve m\u011bst\u011b, si nap\u0159\u00edklad vytv\u00e1\u0159\u00ed s\u00ed\u0165 \"milovn\u00edk\u016f pizzy\". Peka\u0159 pizzy m\u00e1 radost z v\u011bt\u0161\u00edho po\u010dtu z\u00e1kazn\u00edk\u016f a v budoucnu bude vyd\u00e1vat pouk\u00e1zky na doporu\u010den\u00ed. Pokud nap\u0159\u00edklad vygenerujete 5 nov\u00fdch z\u00e1kazn\u00edk\u016f, dostanete za p\u011bt t\u011bchto poukaz\u016f pizzu zdarma. Slovo d\u00e1 slovo a brzy se m\u016f\u017ee st\u00e1t, \u017ee peka\u0159 pizzy bude muset expandovat, aby mohl sv\u00e9 z\u00e1kazn\u00edky obsluhovat nejen jako rozv\u00e1\u017ekov\u00e1 slu\u017eba, ale tak\u00e9 na m\u00edst\u011b ve vlastn\u00edch prostor\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To, co za\u010dalo jako mal\u00e1 doporu\u010duj\u00edc\u00ed kampa\u0148 ze sympati\u00ed a p\u0159esv\u011bd\u010den\u00ed o vkusu, se vyvinulo ve st\u00e1le malou, ale rostouc\u00ed s\u00ed\u0165, jej\u00ed\u017e struktura se bude d\u00e1le rozv\u00edjet, a to i z hlediska \"odm\u011b\u0148ov\u00e1n\u00ed\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lze si nap\u0159\u00edklad p\u0159edstavit, \u017ee p\u016fvodn\u00ed doporu\u010ditel ji\u017e nen\u00ed schopen sn\u00edst tolik pizzy a - tak\u00e9 ze zdravotn\u00edch d\u016fvod\u016f - se s peka\u0159em pizzy dohodne, \u017ee m\u00edsto pizzy zdarma dostane malou \u010d\u00e1stku pen\u011bz. Toto \u0159e\u0161en\u00ed uv\u00edtaj\u00ed i ostatn\u00ed, i kdy\u017e pizza tak dob\u0159e chutn\u00e1!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postupn\u011b se objevuje bonus za doporu\u010den\u00ed doporu\u010den\u00ed, doporu\u010den\u00ed doporu\u010den\u00ed doporu\u010den\u00ed a tak d\u00e1le. A voil\u00e0, s\u00ed\u0165ov\u00fd marketing - neboli MLM - byl zalo\u017een.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00edc\u00edm krit\u00e9riem pro prosp\u011bch \u010di neprosp\u011bch tohoto modelu z\u016fst\u00e1v\u00e1 to, jak spravedliv\u011b je model odm\u011b\u0148ov\u00e1n\u00ed organizov\u00e1n.<br>Pokud se v\u0161ichni staraj\u00ed jeden o druh\u00e9ho a dbaj\u00ed na to, aby se jejich koleg\u016fm da\u0159ilo dob\u0159e, aby nebyli zneu\u017e\u00edv\u00e1ni, ale aby se jim dost\u00e1valo vz\u00e1jemn\u00e9 podpory a byli spravedliv\u011b odm\u011b\u0148ov\u00e1ni, nestoj\u00ed zdrav\u00e9mu rozvoji takov\u00e9 spole\u010dnosti nic v cest\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_wie_im_Grosen\"><\/span>... jako ve velk\u00e9m m\u011b\u0159\u00edtku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MLM\"><\/span>MLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd obchodn\u00ed partner je zodpov\u011bdn\u00fd za budov\u00e1n\u00ed vlastn\u00ed s\u00edt\u011b. Z obratu vlastn\u00edch prodej\u016f a prodej\u016f partner\u016f, kter\u00e9 si najal. C\u00edlem je, aby v\u0161ichni z\u00fa\u010dastn\u011bn\u00ed dob\u0159e spolupracovali jako t\u00fdm, aby ka\u017ed\u00fd t\u011b\u017eil z \u010dinnosti sv\u00e9ho t\u00fdmu, aby spole\u010dn\u011b dos\u00e1hli \u00fasp\u011bchu a spokojen\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S rostouc\u00edm po\u010dtem aktivn\u00edch partner\u016f (t\u00fdmu) roste i jeho s\u00ed\u0165 a p\u0159\u00edjem. Ka\u017ed\u00fd samostatn\u011b v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00fd partner si m\u016f\u017ee voln\u011b organizovat sv\u016fj \u010das a postupovat podle vlastn\u00edho uv\u00e1\u017een\u00ed. \u010c\u00edm v\u00edce jste motivov\u00e1ni, t\u00edm v\u00edce \u00fa\u010dastn\u00edk\u016f a\/nebo obratu m\u016f\u017eete generovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto se propaguje \"pasivn\u00ed\" p\u0159\u00edjem. Ten ozna\u010duje procento tr\u017eeb, kter\u00e9 nejsou generov\u00e1ny vlastn\u00edmi silami.<br>\u010casto se zapom\u00edn\u00e1 na to, \u017ee je t\u0159eba \u0161kolit a podporovat tak\u00e9 partnery. V z\u00e1vislosti na m\u00ed\u0159e proaktivity se jedn\u00e1 o \u010dasov\u011b velmi n\u00e1ro\u010dn\u00fd aspekt, kter\u00fd je t\u0159eba sv\u011bdomit\u011b pokr\u00fdt osobn\u00edm nasazen\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti na prod\u00e1van\u00e9m produktu m\u016f\u017ee b\u00fdt nutn\u00e9 udr\u017eovat skladovac\u00ed kapacity a prostory pro balen\u00ed a expedici, jako\u017e i infrastrukturu pro administrativn\u00ed a \u00fa\u010detn\u00ed \u00fakoly. S t\u00edm jsou spojeny i n\u00e1klady, kter\u00e9 je t\u0159eba uhradit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fluktuace m\u016f\u017ee b\u00fdt odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vysok\u00e1, proto\u017ee ne ka\u017ed\u00fd m\u016f\u017ee b\u00fdt natolik anga\u017eovan\u00fd, aby byl schopen zvl\u00e1dnout re\u017eii finan\u010dn\u011b i \u010dasov\u011b, zejm\u00e9na v prvn\u00edch m\u011bs\u00edc\u00edch,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je jen velmi m\u00e1lo spole\u010dnost\u00ed, kter\u00e9 kompletn\u011b p\u0159eb\u00edraj\u00ed v\u0161echny administrativn\u00ed \u00fakoly, v\u010detn\u011b skladov\u00e1n\u00ed a expedice, fakturace, sledov\u00e1n\u00ed p\u0159\u00edchoz\u00edch plateb, z\u00e1kaznick\u00e9ho servisu, hotline atd., a nech\u00e1vaj\u00ed tak sv\u00e9 nez\u00e1visl\u00e9 m\u00edstn\u00ed partnery, aby se soust\u0159edili na sv\u016fj skute\u010dn\u00fd \u00fakol, kter\u00fdm je p\u00e9\u010de o potenci\u00e1ln\u00ed a st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SLM\"><\/span>SLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na rozd\u00edl od MLM z\u00edsk\u00e1v\u00e1 obchodn\u00ed partner provizi pouze ze sv\u00fdch vlastn\u00edch prodej\u016f, nikoli z prodej\u016f p\u0159ijat\u00fdch partner\u016f. Jste osam\u011bl\u00fd bojovn\u00edk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem je tedy z\u00edskat z\u00e1kazn\u00edky a prod\u00e1vat v\u00fdrobky, aby se generovaly p\u0159\u00edjmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch bude z\u00e1viset na intenzit\u011b jeho slu\u017eeb z\u00e1kazn\u00edk\u016fm a jejich spokojenosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Pasivn\u00ed\" p\u0159\u00edjem samoz\u0159ejm\u011b nen\u00ed mo\u017en\u00fd, proto\u017ee pod v\u00e1mi nejsou \u017e\u00e1dn\u00ed dal\u0161\u00ed obchodn\u00ed partne\u0159i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I zde jsou d\u016fle\u017eit\u00e9 administrativn\u00ed, \u00fa\u010detn\u00ed, skladov\u00e9 a p\u0159epravn\u00ed aspekty, a to jak z hlediska finan\u010dn\u00edho, tak \u010dasov\u00e9ho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stufenvertrieb\"><\/span>Rozd\u011blen\u00ed krok\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed partne\u0159i stoupaj\u00ed v hierarchii s rostouc\u00edm po\u010dtem p\u0159ijat\u00fdch partner\u016f v ur\u010dit\u00e9m pl\u00e1nu \u00farovn\u00ed. Ka\u017ed\u00e9 \u00farovni je p\u0159i\u0159azena procentu\u00e1ln\u00ed provize, kter\u00e1 se s ka\u017edou vy\u0161\u0161\u00ed \u00farovn\u00ed zvy\u0161uje a\/nebo nab\u00edz\u00ed bonusy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stanoven\u00ed v\u00fd\u0161e proviz\u00ed\/pr\u00e9mi\u00ed je pro spole\u010dnost v\u00fdzvou, pokud se m\u00e1 zabr\u00e1nit nespravedlnosti a v\u0161ichni partne\u0159i maj\u00ed b\u00fdt na v\u0161ech \u00farovn\u00edch stejn\u011b motivov\u00e1ni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle t\u00edm trp\u00ed slu\u017eby a spokojenost z\u00e1kazn\u00edk\u016f, proto\u017ee existuje riziko, \u017ee se obchodn\u00ed partner bude soust\u0159edit p\u0159edev\u0161\u00edm na dal\u0161\u00ed \u00farove\u0148, kter\u00e9 je t\u0159eba dos\u00e1hnout, m\u00edsto toho, aby se staral o spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matrix-Marketing\"><\/span>Matrix marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zde je p\u0159edem definov\u00e1n po\u010det stejn\u00fdch pozic na \u00farovni (nap\u0159. t\u0159i pozice na prvn\u00ed \u00farovni), maxim\u00e1ln\u011b v\u0161ak nap\u0159\u00edklad 5 \u00farovn\u00ed. Jakmile jsou v\u0161echny pozice obsazeny, zp\u0159\u00edstupn\u00ed se nov\u00e1 \u00farove\u0148 (matice).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prodejn\u00ed partner generuje vlastn\u00ed prodeje, ale pod\u00edl\u00ed se i na dal\u0161\u00edch \u00farovn\u00edch a jejich prodejn\u00edch partnerech. To umo\u017e\u0148uje rozv\u00edjet t\u00fdmov\u00e9ho ducha, aby se vz\u00e1jemn\u011b podporovali a t\u00edm rostli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kone\u010dn\u00e1 povaha matice (definovan\u00e1 kone\u010dn\u00fdm po\u010dtem partner\u016f na \u00farovni i samotn\u00fdmi \u00farovn\u011bmi) br\u00e1n\u00ed nekone\u010dn\u00e9mu roz\u0161i\u0159ov\u00e1n\u00ed. Nicm\u00e9n\u011b v z\u00e1vislosti na velikosti matice m\u016f\u017ee b\u00fdt \u0159\u00edzen\u00ed slo\u017eit\u00e9. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hybrid-Systeme\"><\/span>Hybridn\u00ed syst\u00e9my<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hybridn\u00ed syst\u00e9my se sna\u017e\u00ed kombinovat v\u00fdhody ka\u017ed\u00e9ho z v\u00fd\u0161e uveden\u00fdch prodejn\u00edch syst\u00e9m\u016f a optimalizovat tak sv\u016fj vlastn\u00ed syst\u00e9m samostatn\u011b. V\u00fdsledn\u00e1 flexibilita umo\u017e\u0148uje dobr\u00e9 a rychl\u00e9 p\u0159izp\u016fsoben\u00ed m\u011bn\u00edc\u00edm se podm\u00ednk\u00e1m na trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pl\u00e1ny odm\u011b\u0148ov\u00e1n\u00ed jsou odpov\u00eddaj\u00edc\u00edm zp\u016fsobem slo\u017eit\u00e9, a pokud chcete co nejv\u00edce vyhov\u011bt v\u0161em zam\u011bstnanc\u016fm, i komplikovan\u00e9. \u010casto v\u0161ak nab\u00edzej\u00ed n\u011bkolik mo\u017enost\u00ed odm\u011b\u0148ov\u00e1n\u00ed. Sezn\u00e1men\u00ed se s t\u011bmito strukturami p\u0159irozen\u011b vy\u017eaduje v\u00edce \u010dasu. Na druhou stranu existuj\u00ed optimalizace, pokud jde o strategie um\u00edst\u011bn\u00ed \u010dlen\u016f t\u00fdmu, kter\u00e9, pokud jsou dob\u0159e promy\u0161len\u00e9 a proz\u00edrav\u00e9, mohou b\u00fdt v\u00fdhodn\u00e9 pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Pasivn\u00ed\" p\u0159\u00edjem je mo\u017en\u00fd, i kdy\u017e slovo \"pasivn\u00ed\" je zav\u00e1d\u011bj\u00edc\u00ed, proto\u017ee i zde plat\u00ed \"z ni\u010deho nic\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee v\u011bt\u0161\u00ed t\u00fdmy se zpravidla vz\u00e1jemn\u011b ovliv\u0148uj\u00ed, m\u00e1 koncept t\u00fdmu z\u00e1sadn\u00ed v\u00fdznam i pro v\u0161echny t\u00fdmy. Pro p\u0159ehlednost jsou velk\u00e9 t\u00fdmy rozd\u011bleny na men\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fraz je kladen na vz\u00e1jemnou podporu a vysokou \u00farove\u0148 spokojenosti z\u00e1kazn\u00edk\u016f, aby bylo mo\u017en\u00e9 c\u00edlen\u011b vyu\u017e\u00edvat sv\u00fdch siln\u00fdch str\u00e1nek, a p\u0159esto ku prosp\u011bchu v\u0161ech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost \u00fa\u010dasti bez \"n\u00e1boru\" partner\u016f zd\u016fraz\u0148uje strukturu vst\u0159\u00edcnou k z\u00e1kazn\u00edk\u016fm, pokud to spole\u010dnost, kter\u00e1 za n\u00ed stoj\u00ed, umo\u017e\u0148uje a podporuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e m\u00e1 prodejn\u00ed organizace jakoukoli \"strukturu\", pokud odm\u011b\u0148uje pr\u00e1ci poctiv\u011b a spravedliv\u011b, m\u00e1lokdo bude cht\u00edt pop\u0159\u00edt formu prodeje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikdo nevid\u00ed nic \u0161patn\u00e9ho na tom, kdy\u017e v\u00fdrobce v\u00fdrobku ve vzd\u00e1len\u00e9 ciz\u00ed zemi pov\u011b\u0159\u00ed dovozce na prvn\u00ed \"\u00farovni\" distribuce, kte\u0159\u00ed n\u00e1sledn\u011b zapoj\u00ed z\u00e1stupce jednotliv\u00fdch zem\u00ed, velkoobchodn\u00edky, obchodn\u00ed \u0159et\u011bzce, obchodn\u00ed z\u00e1stupce a maloobchodn\u00edky jako dal\u0161\u00ed \"\u00farovn\u011b\" distribu\u010dn\u00edho procesu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To znamen\u00e1, \u017ee ji\u017e m\u00e1me \u0161est \u00farovn\u00ed. Ka\u017ed\u00fd z t\u011bchto partner\u016f p\u0159id\u00e1v\u00e1 sv\u016fj p\u0159\u00edsp\u011bvek k cen\u011b, co\u017e nakonec vede k prodejn\u00ed cen\u011b pro koncov\u00e9ho z\u00e1kazn\u00edka - plus st\u00e1tn\u00ed poplatky zn\u00e1m\u00e9 jako DPH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny tyto \"\u00farovn\u011b\" funguj\u00ed nez\u00e1visle, pracuj\u00ed na vlastn\u00ed \u00fa\u010det a nakupuj\u00ed pouze produkt. V\u0161echny zaji\u0161\u0165uj\u00ed, ka\u017ed\u00e1 sama za sebe, ve\u0161ker\u00e9 administrativn\u00ed \u00fakony a souvisej\u00edc\u00ed infrastrukturu, kter\u00e9 se krom\u011b ziskov\u00e9 mar\u017ee, je\u017e se rovn\u011b\u017e p\u0159ipo\u010d\u00edt\u00e1v\u00e1, prom\u00edtaj\u00ed do cenov\u00e9 p\u0159ir\u00e1\u017eky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco ka\u017ed\u00e1 z t\u011bchto stran mus\u00ed v\u00fdrobek koupit od sv\u00e9 nad\u0159\u00edzen\u00e9 \"\u00farovn\u011b\", ne\u017e jej m\u016f\u017ee prodat sv\u00e9 pod\u0159\u00edzen\u00e9 \u00farovni s p\u0159ir\u00e1\u017ekou, partner MLM nemus\u00ed n\u00e9st toto b\u0159emeno, pokud jej spole\u010dnost pov\u011b\u0159\u00ed pouze na z\u00e1klad\u011b jeho poradensk\u00e9 \u010dinnosti, jej\u00edm\u017e v\u00fdsledkem je prodej zbo\u017e\u00ed spole\u010dnost\u00ed, a tak\u00e9 jej zbav\u00ed jak\u00fdchkoli povinnost\u00ed t\u00fdkaj\u00edc\u00edch se skladov\u00e1n\u00ed, zpracov\u00e1n\u00ed expedice, fakturace atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017en\u00e1 proto, \u017ee v\u011bt\u0161ina spole\u010dnost\u00ed zalo\u017een\u00fdch na MLM, stejn\u011b jako v\u00fdrobce distribu\u010dn\u00edho \u0159et\u011bzce, dovozce ... prodejce, p\u0159esn\u011b toto nenab\u00edz\u00ed a p\u0159en\u00e1\u0161\u00ed to na \"partnera\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riziko dal\u0161\u00edho prodeje nakoupen\u00e9ho zbo\u017e\u00ed nese p\u0159\u00edslu\u0161n\u00fd maloobchodn\u00edk, stejn\u011b jako v p\u0159\u00edpad\u011b strukturovan\u00e9ho distributora, pokud je nucen nejprve vytvo\u0159it z\u00e1sobu zbo\u017e\u00ed ur\u010den\u00e9ho k prodeji, z n\u00ed\u017e chce m\u00edt zisk. Pokud zbo\u017e\u00ed neprod\u00e1 kone\u010dn\u00e9mu spot\u0159ebiteli, z\u016fst\u00e1v\u00e1 mu v ruce pytel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ce s takto p\u016fsob\u00edc\u00edmi spole\u010dnostmi by m\u011bla b\u00fdt dob\u0159e promy\u0161len\u00e1 a riziko pe\u010dliv\u011b propo\u010d\u00edtan\u00e9. Pokud jste m\u00e9n\u011b ochotni riskovat, m\u011bli byste se poohl\u00e9dnout po spole\u010dnostech, kter\u00e9 se sp\u00ed\u0161e \u0159\u00edd\u00ed v\u00fd\u0161e popsan\u00fdm hybridn\u00edm p\u0159\u00edstupem a udr\u017euj\u00ed partnera opro\u0161t\u011bn\u00e9ho od v\u0161ech t\u011bchto nepravd\u011bpodobnost\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Doba \u010dten\u00ed<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span>Die Erl\u00e4uterung von Unterschieden der Arten von Strukturvertrieben sollen etwas Licht ins vermeintliche Dunkel von MLM &amp; Co. bringen. MLM steht f\u00fcr Multi-Level-Marketing, NM f\u00fcr Network Marketing. \u00c4ltere Semester der Leser kennen vermutlich noch die Buchserie &#8222;Was ist Was&#8220;, analog dazu soll nachfolgend genau das gekl\u00e4rt werden. Network-Marketing Network Marketing ist ein oft synonym zu&hellip;&nbsp;<a href=\"https:\/\/csiag.eu\/cs\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/\" rel=\"bookmark\">\u010c\u00edst d\u00e1le \"<span class=\"screen-reader-text\">Typy struktur\u00e1ln\u00edch prodej\u016f<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4483],"tags":[],"class_list":["post-9430","post","type-post","status-publish","format-standard","hentry","category-mlm"],"modified_by":"Achim Goerner","_links":{"self":[{"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/posts\/9430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/comments?post=9430"}],"version-history":[{"count":0,"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/posts\/9430\/revisions"}],"wp:attachment":[{"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/media?parent=9430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/categories?post=9430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csiag.eu\/cs\/wp-json\/wp\/v2\/tags?post=9430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}