{"id":9430,"date":"2025-02-19T16:14:46","date_gmt":"2025-02-19T16:14:46","guid":{"rendered":"https:\/\/csiag.eu\/?p=9430"},"modified":"2025-02-19T18:01:37","modified_gmt":"2025-02-19T18:01:37","slug":"typy-strukturalneho-predaja","status":"publish","type":"post","link":"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/","title":{"rendered":"Typy \u0161truktur\u00e1lneho predaja"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Network-Marketing\" >Sie\u0165ov\u00fd marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Im_Kleinen_%E2%80%A6\" >V malom meradle...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#%E2%80%A6_wie_im_Grosen\" >... ako vo ve\u013ekom meradle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#MLM\" >MLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#SLM\" >SLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Stufenvertrieb\" >Rozdelenie krokov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Matrix-Marketing\" >Matrix marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Hybrid-Systeme\" >Hybridn\u00e9 syst\u00e9my<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Fazit\" >Z\u00e1ver<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cas \u010d\u00edtania<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">z\u00e1pisnice<\/span><\/span>\n<p class=\"wp-block-paragraph\">Vysvetlenie rozdielov medzi typmi \u0161trukt\u00farovan\u00fdch predajn\u00fdch organiz\u00e1ci\u00ed by malo vrhn\u00fa\u0165 trochu svetla na \u00fadajn\u00fa temnotu MLM &amp; Co.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MLM je skratka pre multi-level marketing, NM pre sie\u0165ov\u00fd marketing. Star\u0161\u00ed \u010ditatelia si pravdepodobne spomen\u00fa na kni\u017en\u00fa s\u00e9riu \"Was ist Was\" (\u010co je \u010do), \u010do je presne to, \u010do si vysvetl\u00edme ni\u017e\u0161ie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Network-Marketing\"><\/span>Sie\u0165ov\u00fd marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie\u0165ov\u00fd marketing je term\u00edn, ktor\u00fd sa \u010dasto pou\u017e\u00edva ako synonymum MLM pre v\u0161etky predajn\u00e9 syst\u00e9my, ktor\u00e9 vyu\u017e\u00edvaj\u00fa siete. Sie\u0165ov\u00fd marketing nemus\u00ed nevyhnutne zah\u0155\u0148a\u0165 viac\u00farov\u0148ov\u00fd model prov\u00edzi\u00ed ako MLM, ale m\u00f4\u017ee \u00eds\u0165 aj o \u010disto jedno\u00farov\u0148ov\u00fd model predaja, v ktorom konzultanti dost\u00e1vaj\u00fa prov\u00edzie len za svoj vlastn\u00fd predaj. Sie\u0165ov\u00fd marketing sa m\u00f4\u017ee viac zameriava\u0165 na priamy predaj a udr\u017eiavanie vz\u0165ahov so z\u00e1kazn\u00edkmi, zatia\u013e \u010do n\u00e1bor nov\u00fdch obchodn\u00fdch partnerov je men\u0161ou prioritou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Im_Kleinen_%E2%80%A6\"><\/span>V malom meradle...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd, kto odpor\u00fa\u010da, \u010do pova\u017euje za \"najlep\u0161iu pizzu\" v meste, si napr\u00edklad vytv\u00e1ra sie\u0165 \"milovn\u00edkov pizze\". Pek\u00e1r pizze sa te\u0161\u00ed z v\u00e4\u010d\u0161ieho po\u010dtu z\u00e1kazn\u00edkov a v bud\u00facnosti bude vyd\u00e1va\u0165 pouk\u00e1\u017eky na odpor\u00fa\u010danie. Ak napr\u00edklad vygenerujete 5 nov\u00fdch z\u00e1kazn\u00edkov, dostanete za p\u00e4\u0165 t\u00fdchto pouk\u00e1\u017eok pizzu zadarmo. Slovo d\u00e1 slovo a \u010doskoro sa m\u00f4\u017ee sta\u0165, \u017ee pek\u00e1r pizze bude musie\u0165 expandova\u0165, aby mohol svojich z\u00e1kazn\u00edkov obsluhova\u0165 nielen ako don\u00e1\u0161kov\u00e1 slu\u017eba, ale aj na mieste vo vlastn\u00fdch priestoroch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To, \u010do sa za\u010dalo ako mal\u00e1 odpor\u00fa\u010dacia kampa\u0148 zo sympati\u00ed a presved\u010denia o vkuse, sa vyvinulo do st\u00e1le malej, ale rast\u00facej siete, ktorej \u0161trukt\u00fara sa bude na\u010falej rozv\u00edja\u0165, a to aj z h\u013eadiska \"odme\u0148ovania\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je napr\u00edklad mo\u017en\u00e9, \u017ee p\u00f4vodn\u00fd odpor\u00fa\u010daj\u00faci u\u017e nem\u00f4\u017ee jes\u0165 to\u013eko pizze a - aj zo zdravotn\u00fdch d\u00f4vodov - sa dohodne s pek\u00e1rom pizze, \u017ee namiesto pizze zadarmo dostane mal\u00fa sumu pe\u0148az\u00ed. Tak\u00e9to rie\u0161enie priv\u00edtaj\u00fa aj ostatn\u00ed, aj ke\u010f pizza chut\u00ed tak dobre!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postupne sa prid\u00e1va bonus za odpor\u00fa\u010danie odpor\u00fa\u010dania, odpor\u00fa\u010danie odpor\u00fa\u010dania odpor\u00fa\u010dania a tak \u010falej. A voil\u00e0, vznikol sie\u0165ov\u00fd marketing - alebo MLM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhoduj\u00facim krit\u00e9riom pre \u00faspech alebo ne\u00faspech tohto modelu zost\u00e1va to, ako spravodlivo je organizovan\u00fd model odme\u0148ovania.<br>Pokia\u013e sa v\u0161etci navz\u00e1jom staraj\u00fa o to, aby sa ich kolegom darilo, aby neboli zneu\u017e\u00edvan\u00ed, ale aby dost\u00e1vali vz\u00e1jomn\u00fa podporu a spravodliv\u00fa odmenu, ni\u010d nebr\u00e1ni zdrav\u00e9mu rozvoju takejto spolo\u010dnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_wie_im_Grosen\"><\/span>... ako vo ve\u013ekom meradle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MLM\"><\/span>MLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd obchodn\u00fd partner si buduje vlastn\u00fa sie\u0165. Z obratu vlastn\u00e9ho predaja a z obratu partnerov, ktor\u00fdch si najal. Cie\u013eom je, aby v\u0161etci z\u00fa\u010dastnen\u00ed dobre spolupracovali ako t\u00edm, aby ka\u017ed\u00fd profitoval z \u010dinnosti svojho t\u00edmu, aby boli \u00faspe\u0161n\u00ed spolu so spokojn\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S rast\u00facim po\u010dtom akt\u00edvnych partnerov (t\u00edmu) rastie aj jeho sie\u0165 a pr\u00edjem. Ka\u017ed\u00fd samostatne z\u00e1robkovo \u010dinn\u00fd partner si m\u00f4\u017ee slobodne organizova\u0165 svoj \u010das a postupova\u0165 pod\u013ea vlastn\u00e9ho uv\u00e1\u017eenia. \u010c\u00edm ste motivovanej\u0161\u00ed, t\u00fdm viac \u00fa\u010dastn\u00edkov a\/alebo obratov m\u00f4\u017eete generova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto sa propaguje \"pas\u00edvny\" pr\u00edjem. Ide o percento tr\u017eieb, ktor\u00e9 nie s\u00fa generovan\u00e9 vlastn\u00fdmi silami.<br>\u010casto sa zab\u00fada na to, \u017ee aj partneri musia by\u0165 vy\u0161kolen\u00ed a podporovan\u00ed. V z\u00e1vislosti od proaktivity ide o \u010dasovo ve\u013emi n\u00e1ro\u010dn\u00fd aspekt, ktor\u00fd je potrebn\u00e9 svedomito pokry\u0165 osobn\u00fdm nasaden\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti od pred\u00e1van\u00e9ho produktu m\u00f4\u017ee by\u0165 potrebn\u00e9 udr\u017eiava\u0165 skladovacie kapacity a priestory na balenie a exped\u00edciu, ako aj infra\u0161trukt\u00faru na administrat\u00edvne a \u00fa\u010dtovn\u00e9 \u00falohy. S t\u00fdm s\u00fa spojen\u00e9 aj n\u00e1klady, ktor\u00e9 je potrebn\u00e9 pokry\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fluktu\u00e1cia m\u00f4\u017ee by\u0165 primerane vysok\u00e1, preto\u017ee nie ka\u017ed\u00fd m\u00f4\u017ee by\u0165 nato\u013eko odhodlan\u00fd, aby bol schopn\u00fd finan\u010dne a \u010dasovo zvl\u00e1dnu\u0165 r\u00e9\u017eiu, najm\u00e4 v prv\u00fdch mesiacoch,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je len ve\u013emi m\u00e1lo spolo\u010dnost\u00ed, ktor\u00e9 \u00faplne preberaj\u00fa v\u0161etky administrat\u00edvne \u00falohy vr\u00e1tane skladovania a exped\u00edcie, faktur\u00e1cie, monitorovania do\u0161l\u00fdch platieb, z\u00e1kazn\u00edckeho servisu, hor\u00facej linky at\u010f., tak\u017ee ich nez\u00e1visl\u00ed miestni partneri sa m\u00f4\u017eu s\u00fastredi\u0165 na svoju skuto\u010dn\u00fa \u00falohu, ktorou je starostlivos\u0165 o potenci\u00e1lnych a existuj\u00facich z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SLM\"><\/span>SLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na rozdiel od MLM z\u00edskava obchodn\u00fd partner prov\u00edziu len z vlastn\u00e9ho predaja, ale nie z predaja prijat\u00fdch partnerov. Ste osamel\u00fdm bojovn\u00edkom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom je teda z\u00edska\u0165 z\u00e1kazn\u00edkov a pred\u00e1va\u0165 v\u00fdrobky, aby sa dosiahol pr\u00edjem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daspech bude z\u00e1visie\u0165 od intenzity jeho slu\u017eieb z\u00e1kazn\u00edkom a \u00farovne ich spokojnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samozrejme, \"pas\u00edvny\" pr\u00edjem nie je mo\u017en\u00fd, preto\u017ee pod vami nie s\u00fa \u017eiadni \u010fal\u0161\u00ed obchodn\u00ed partneri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aj tu s\u00fa administrat\u00edvne, \u00fa\u010dtovn\u00e9, skladov\u00e9 a prepravn\u00e9 aspekty d\u00f4le\u017eit\u00e9 z finan\u010dn\u00e9ho aj \u010dasov\u00e9ho h\u013eadiska.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stufenvertrieb\"><\/span>Rozdelenie krokov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed partneri st\u00fapaj\u00fa v hierarchii so zvy\u0161uj\u00facim sa po\u010dtom prijat\u00fdch partnerov v r\u00e1mci pl\u00e1nu konkr\u00e9tnej \u00farovne. Ka\u017edej \u00farovni je pridelen\u00e1 percentu\u00e1lna prov\u00edzia, ktor\u00e1 sa zvy\u0161uje s ka\u017edou vy\u0161\u0161ou \u00farov\u0148ou a\/alebo pon\u00faka bonusy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definovanie v\u00fd\u0161ky prov\u00edzi\u00ed\/pr\u00e9mie je pre spolo\u010dnos\u0165 v\u00fdzvou, ak sa m\u00e1 zabr\u00e1ni\u0165 nespravodlivosti a ak maj\u00fa by\u0165 v\u0161etci partneri rovnako motivovan\u00ed na ka\u017edej \u00farovni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle t\u00fdm trpia slu\u017eby a spokojnos\u0165 z\u00e1kazn\u00edkov, preto\u017ee existuje riziko, \u017ee sa obchodn\u00fd partner s\u00fastred\u00ed predov\u0161etk\u00fdm na \u010fal\u0161iu \u00farove\u0148, ktor\u00fa treba dosiahnu\u0165, namiesto toho, aby sa staral aspo\u0148 o spokojnos\u0165 svojich z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matrix-Marketing\"><\/span>Matrix marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tu je vopred definovan\u00fd po\u010det rovnak\u00fdch poz\u00edci\u00ed na \u00farovni (napr. tri poz\u00edcie na prvej \u00farovni), pri\u010dom maxim\u00e1lny po\u010det \u00farovn\u00ed je napr\u00edklad 5. Akon\u00e1hle s\u00fa v\u0161etky poz\u00edcie obsaden\u00e9, spr\u00edstupn\u00ed sa nov\u00e1 \u00farove\u0148 (matica).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predajn\u00fd partner generuje vlastn\u00fd predaj, ale podie\u013ea sa aj na \u010fal\u0161\u00edch \u00farovniach a ich predajn\u00fdch partneroch. To umo\u017e\u0148uje rozv\u00edja\u0165 t\u00edmov\u00e9ho ducha s cie\u013eom vz\u00e1jomne sa podporova\u0165, a tak r\u00e1s\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kone\u010dn\u00e1 povaha matice (definovan\u00e1 kone\u010dn\u00fdm po\u010dtom partnerov na \u00farovni, ako aj samotn\u00fdmi \u00farov\u0148ami) br\u00e1ni nekone\u010dn\u00e9mu roz\u0161irovaniu. Napriek tomu sa v z\u00e1vislosti od ve\u013ekosti matice m\u00f4\u017ee riadenie sta\u0165 zlo\u017eit\u00fdm. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hybrid-Systeme\"><\/span>Hybridn\u00e9 syst\u00e9my<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hybridn\u00e9 syst\u00e9my sa sna\u017eia kombinova\u0165 v\u00fdhody ka\u017ed\u00e9ho z uveden\u00fdch syst\u00e9mov predaja a optimalizova\u0165 tak vlastn\u00fd syst\u00e9m jednotlivo. V\u00fdsledn\u00e1 flexibilita umo\u017e\u0148uje dobr\u00e9 a r\u00fdchle prisp\u00f4sobenie sa meniacim sa podmienkam na trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pl\u00e1ny odme\u0148ovania s\u00fa primerane zlo\u017eit\u00e9 a ak chcete \u010do najviac vyhovie\u0165 v\u0161etk\u00fdm zamestnancom, aj komplikovan\u00e9. \u010casto v\u0161ak pon\u00fakaj\u00fa nieko\u013eko mo\u017enost\u00ed odme\u0148ovania. Obozn\u00e1menie sa s t\u00fdmito \u0161trukt\u00farami si prirodzene vy\u017eaduje viac \u010dasu. Na druhej strane existuj\u00fa optimaliz\u00e1cie, pokia\u013e ide o strat\u00e9gie umiest\u0148ovania \u010dlenov t\u00edmu, ktor\u00e9, ak s\u00fa dobre premyslen\u00e9 a prezierav\u00e9, m\u00f4\u017eu by\u0165 v\u00fdhodn\u00e9 pre v\u0161etk\u00fdch z\u00fa\u010dastnen\u00fdch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Pas\u00edvny\" pr\u00edjem je mo\u017en\u00fd, aj ke\u010f slovo \"pas\u00edvny\" je zav\u00e1dzaj\u00face, preto\u017ee aj tu plat\u00ed, \u017ee \"z ni\u010doho ni\u010d\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzh\u013eadom na to, \u017ee v\u00e4\u010d\u0161ie t\u00edmy sa spravidla vz\u00e1jomne ovplyv\u0148uj\u00fa, m\u00e1 koncept t\u00edmu z\u00e1sadn\u00fd v\u00fdznam aj v r\u00e1mci t\u00edmov. Kv\u00f4li preh\u013eadnosti s\u00fa ve\u013ek\u00e9 t\u00edmy rozdelen\u00e9 na men\u0161ie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zameriava sa na vz\u00e1jomn\u00fa podporu a vysok\u00fa \u00farove\u0148 spokojnosti z\u00e1kazn\u00edkov, aby mohla cielene vyu\u017e\u00edva\u0165 svoje siln\u00e9 str\u00e1nky, a to v prospech v\u0161etk\u00fdch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enos\u0165 z\u00fa\u010dastni\u0165 sa bez \"n\u00e1boru\" partnerov zd\u00f4raz\u0148uje \u0161trukt\u00faru \u00fastretov\u00fa vo\u010di z\u00e1kazn\u00edkom za predpokladu, \u017ee to spolo\u010dnos\u0165, ktor\u00e1 za \u0148ou stoj\u00ed, umo\u017e\u0148uje a podporuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bez oh\u013eadu na to, ak\u00fa \"\u0161trukt\u00faru\" predajn\u00e1 organiz\u00e1cia uplat\u0148uje, pokia\u013e odme\u0148uje pr\u00e1cu spravodlivo a \u010destne, sotva bude chcie\u0165 niekto odmietnu\u0165 formu predaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikto nevid\u00ed ni\u010d zl\u00e9 na tom, ak v\u00fdrobca v\u00fdrobku vo vzdialenej zahrani\u010dnej krajine pover\u00ed dovozcov na prvej distribu\u010dnej \"\u00farovni\", ktor\u00ed n\u00e1sledne zapojia do distribu\u010dn\u00e9ho procesu z\u00e1stupcov jednotliv\u00fdch kraj\u00edn, ve\u013ekoobchodn\u00edkov, obchodn\u00e9 re\u0165azce, obchodn\u00fdch z\u00e1stupcov a maloobchodn\u00edkov ako \u010fal\u0161ie \"\u00farovne\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To znamen\u00e1, \u017ee u\u017e existuje \u0161es\u0165 \u00farovn\u00ed. Ka\u017ed\u00fd z t\u00fdchto partnerov prid\u00e1va k cene svoj vlastn\u00fd pr\u00edspevok, ktor\u00fd nakoniec vy\u00fasti do predajnej ceny pre kone\u010dn\u00e9ho z\u00e1kazn\u00edka - plus \u0161t\u00e1tne poplatky zn\u00e1me ako DPH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky tieto \"\u00farovne\" funguj\u00fa nez\u00e1visle, pracuj\u00fa na svoj vlastn\u00fd \u00fa\u010det a nakupuj\u00fa iba produkt. V\u0161etky zabezpe\u010duj\u00fa, ka\u017ed\u00e1 samostatne, v\u0161etky administrat\u00edvne \u00fakony a s\u00favisiacu infra\u0161trukt\u00faru, ktor\u00e9 sa okrem ziskovej mar\u017ee, ktor\u00e1 sa tie\u017e pripo\u010d\u00edtava, premietaj\u00fa do cenovej prir\u00e1\u017eky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zatia\u013e \u010do ka\u017ed\u00e1 z t\u00fdchto str\u00e1n mus\u00ed k\u00fapi\u0165 v\u00fdrobok od svojej nadriadenej \"\u00farovne\" predt\u00fdm, ako ho m\u00f4\u017ee preda\u0165 svojej podriadenej \u00farovni s prir\u00e1\u017ekou, partner MLM nemus\u00ed zn\u00e1\u0161a\u0165 toto bremeno, ak ho spolo\u010dnos\u0165 pover\u00ed v\u00fdlu\u010dne na z\u00e1klade jeho poradenskej \u010dinnosti, ktorej v\u00fdsledkom je predaj tovaru spolo\u010dnos\u0165ou, a z\u00e1rove\u0148 ho zbav\u00ed ak\u00fdchko\u013evek povinnost\u00ed t\u00fdkaj\u00facich sa skladovania, spracovania exped\u00edcie, faktur\u00e1cie at\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017eno preto, \u017ee v\u00e4\u010d\u0161ina spolo\u010dnost\u00ed zalo\u017een\u00fdch na MLM, ako aj distribu\u010dn\u00fd re\u0165azec v\u00fdrobcu, dovozcu ... maloobchodn\u00e9ho predajcu, presne toto nepon\u00faka a pren\u00e1\u0161a to na \"partnera\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riziko \u010fal\u0161ieho predaja nak\u00fapen\u00e9ho tovaru nesie pr\u00edslu\u0161n\u00fd maloobchodn\u00edk, ako je to v pr\u00edpade \u0161trukt\u00farovan\u00e9ho distrib\u00fatora, ak je n\u00faten\u00fd najprv vytvori\u0165 z\u00e1soby tovaru ur\u010den\u00e9ho na predaj, z ktor\u00e9ho chce dosiahnu\u0165 zisk. Ak tovar nepred\u00e1 kone\u010dn\u00e9mu spotrebite\u013eovi, zost\u00e1va v ruk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ca s takto p\u00f4sobiacimi spolo\u010dnos\u0165ami by mala by\u0165 dobre premyslen\u00e1 a riziko starostlivo vypo\u010d\u00edtan\u00e9. Ak ste menej ochotn\u00ed riskova\u0165, mali by ste sa poobzera\u0165 po spolo\u010dnostiach, ktor\u00e9 sa sk\u00f4r riadia vy\u0161\u0161ie op\u00edsan\u00fdm hybridn\u00fdm pr\u00edstupom a udr\u017eiavaj\u00fa partnera bez v\u0161etk\u00fdch t\u00fdchto nepredv\u00eddate\u013en\u00fdch faktorov.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cas \u010d\u00edtania<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">z\u00e1pisnice<\/span><\/span>Die Erl\u00e4uterung von Unterschieden der Arten von Strukturvertrieben sollen etwas Licht ins vermeintliche Dunkel von MLM &amp; Co. bringen. MLM steht f\u00fcr Multi-Level-Marketing, NM f\u00fcr Network Marketing. \u00c4ltere Semester der Leser kennen vermutlich noch die Buchserie &#8222;Was ist Was&#8220;, analog dazu soll nachfolgend genau das gekl\u00e4rt werden. Network-Marketing Network Marketing ist ein oft synonym zu&hellip;&nbsp;<a href=\"https:\/\/csiag.eu\/sk\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/\" rel=\"bookmark\">\u010c\u00edta\u0165 viac \"<span class=\"screen-reader-text\">Typy \u0161truktur\u00e1lneho predaja<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4483],"tags":[],"class_list":["post-9430","post","type-post","status-publish","format-standard","hentry","category-mlm"],"modified_by":"Achim Goerner","_links":{"self":[{"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/posts\/9430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/comments?post=9430"}],"version-history":[{"count":0,"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/posts\/9430\/revisions"}],"wp:attachment":[{"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/media?parent=9430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/categories?post=9430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csiag.eu\/sk\/wp-json\/wp\/v2\/tags?post=9430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}