{"id":9430,"date":"2025-02-19T16:14:46","date_gmt":"2025-02-19T16:14:46","guid":{"rendered":"https:\/\/csiag.eu\/?p=9430"},"modified":"2025-02-19T18:01:37","modified_gmt":"2025-02-19T18:01:37","slug":"yapisal-satis-tuerleri","status":"publish","type":"post","link":"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/","title":{"rendered":"Yap\u0131sal sat\u0131\u015f t\u00fcrleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler tablosu<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Network-Marketing\" >A\u011f pazarlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Im_Kleinen_%E2%80%A6\" >K\u00fc\u00e7\u00fck \u00f6l\u00e7ekte ...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#%E2%80%A6_wie_im_Grosen\" >... b\u00fcy\u00fck \u00f6l\u00e7ekte oldu\u011fu gibi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#MLM\" >MLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#SLM\" >SLM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Stufenvertrieb\" >Ad\u0131m da\u011f\u0131l\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Matrix-Marketing\" >Matris pazarlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Hybrid-Systeme\" >Hibrit sistemler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/#Fazit\" >Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Okuma s\u00fcresi<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">dakika<\/span><\/span>\n<p class=\"wp-block-paragraph\">Yap\u0131land\u0131r\u0131lm\u0131\u015f sat\u0131\u015f organizasyonlar\u0131n\u0131n t\u00fcrleri aras\u0131ndaki farklar\u0131n a\u00e7\u0131klanmas\u0131, MLM &amp; Co'nun s\u00f6zde karanl\u0131\u011f\u0131na biraz \u0131\u015f\u0131k tutmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MLM \u00e7ok seviyeli pazarlama, NM ise a\u011f pazarlamas\u0131 anlam\u0131na gelmektedir. Daha ya\u015fl\u0131 okuyucular muhtemelen a\u015fa\u011f\u0131da a\u00e7\u0131klayaca\u011f\u0131m\u0131z \"Was ist Was\" (Ne Nedir) kitap serisini hat\u0131rlayacaklard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Network-Marketing\"><\/span>A\u011f pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u011f pazarlamas\u0131, a\u011flar\u0131 kullanan t\u00fcm sat\u0131\u015f sistemleri i\u00e7in genellikle MLM ile e\u015f anlaml\u0131 olarak kullan\u0131lan bir terimdir. Network marketing, MLM gibi \u00e7ok seviyeli bir komisyon modeli i\u00e7ermek zorunda de\u011fildir, ayn\u0131 zamanda dan\u0131\u015fmanlar\u0131n yaln\u0131zca kendi sat\u0131\u015flar\u0131 i\u00e7in komisyon ald\u0131klar\u0131 saf tek seviyeli bir sat\u0131\u015f modeli de olabilir. A\u011f pazarlamas\u0131 do\u011frudan sat\u0131\u015flara ve m\u00fc\u015fterilerle ili\u015fkilerin s\u00fcrd\u00fcr\u00fclmesine daha fazla odaklanabilirken, yeni sat\u0131\u015f ortaklar\u0131n\u0131n i\u015fe al\u0131nmas\u0131 daha az \u00f6nceliklidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Im_Kleinen_%E2%80%A6\"><\/span>K\u00fc\u00e7\u00fck \u00f6l\u00e7ekte ...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin \u015fehirdeki \"en iyi pizza\" oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc pizzay\u0131 tavsiye eden herkes \"pizza severlerden\" olu\u015fan bir a\u011f kurmu\u015f olur. Pizzac\u0131 daha fazla m\u00fc\u015fteriden mutlu olur ve gelecekte tavsiye kuponlar\u0131 d\u00fczenler. \u00d6rne\u011fin, 5 yeni m\u00fc\u015fteri yarat\u0131rsan\u0131z, bu kuponlar\u0131n be\u015fi i\u00e7in \u00fccretsiz bir pizza al\u0131rs\u0131n\u0131z. Haber yay\u0131l\u0131r ve k\u0131sa s\u00fcre sonra pizzac\u0131, m\u00fc\u015fterilerine sadece paket servis olarak de\u011fil, kendi tesislerinde de hizmet verebilmek i\u00e7in b\u00fcy\u00fcmek zorunda kalabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempati ve be\u011feni duygusuyla k\u00fc\u00e7\u00fck bir tavsiye kampanyas\u0131 olarak ba\u015flayan s\u00fcre\u00e7, \"\u00fccretlendirme\" a\u00e7\u0131s\u0131ndan da yap\u0131s\u0131 geli\u015fmeye devam edecek olan, hala k\u00fc\u00e7\u00fck ama b\u00fcy\u00fcyen bir a\u011fa d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, ilk y\u00f6nlendiren ki\u015finin art\u0131k \u00e7ok fazla pizza yiyememesi ve - sa\u011fl\u0131k nedenleriyle de - pizza f\u0131r\u0131nc\u0131s\u0131yla \u00fccretsiz pizza yerine k\u00fc\u00e7\u00fck bir miktar para almas\u0131 konusunda anla\u015fmas\u0131 d\u00fc\u015f\u00fcn\u00fclebilir. Bu \u00e7\u00f6z\u00fcm, pizzan\u0131n tad\u0131 \u00e7ok g\u00fczel olsa bile di\u011ferleri taraf\u0131ndan da memnuniyetle kar\u015f\u0131lan\u0131r!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yava\u015f yava\u015f, tavsiyenin tavsiyesi, tavsiyenin tavsiyesi i\u00e7in bir bonus vard\u0131r ve bu b\u00f6yle devam eder. Ve sonra, puf, bir a\u011f pazarlamas\u0131 - veya MLM - kurulmu\u015ftur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dccretlendirme modelinin ne kadar adil bir \u015fekilde d\u00fczenlendi\u011fi, bu modelin iyili\u011fi ya da k\u00f6t\u00fcl\u00fc\u011f\u00fc i\u00e7in belirleyici kriter olmaya devam etmektedir.<br>Herkes birbirini kollad\u0131\u011f\u0131 ve di\u011fer insanlar\u0131n iyi durumda oldu\u011fundan, onlardan faydalan\u0131lmad\u0131\u011f\u0131ndan, kar\u015f\u0131l\u0131kl\u0131 destek ald\u0131klar\u0131ndan ve adil bir \u015fekilde \u00fccretlendirildiklerinden emin oldu\u011fu s\u00fcrece, b\u00f6yle bir \u015firketin sa\u011fl\u0131kl\u0131 bir \u015fekilde geli\u015fmesinin \u00f6n\u00fcnde hi\u00e7bir engel yoktur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_wie_im_Grosen\"><\/span>... b\u00fcy\u00fck \u00f6l\u00e7ekte oldu\u011fu gibi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MLM\"><\/span>MLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Her sat\u0131\u015f orta\u011f\u0131 kendi a\u011f\u0131n\u0131 olu\u015fturmaktan sorumludur. Kendi sat\u0131\u015flar\u0131n\u0131n cirosundan ve i\u015fe ald\u0131klar\u0131 ortaklar\u0131n cirosundan. Ama\u00e7, ilgili herkesin bir ekip olarak birlikte iyi \u00e7al\u0131\u015fmas\u0131 ve b\u00f6ylece herkesin memnun m\u00fc\u015fterilerle birlikte ba\u015far\u0131l\u0131 olmak i\u00e7in ekibinin eylemlerinden faydalanmas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aktif ortaklar\u0131n (ekip) say\u0131s\u0131 artt\u0131k\u00e7a, a\u011f\u0131 ve geliri de artar. Serbest \u00e7al\u0131\u015fan her ortak, zaman\u0131n\u0131 organize etmekte ve takdir yetkisini kullanmakta \u00f6zg\u00fcrd\u00fcr. Ne kadar motive olursan\u0131z, o kadar fazla kat\u0131l\u0131mc\u0131 ve\/veya ciro elde edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genellikle \"pasif\" bir gelirden bahsedilir. Bu, ki\u015finin kendisi taraf\u0131ndan \u00fcretilmeyen sat\u0131\u015flar\u0131n y\u00fczdesini ifade eder.<br>Ortaklar\u0131n da e\u011fitilmesi ve desteklenmesi gerekti\u011fi genellikle unutulur. Proaktiflik d\u00fczeyine ba\u011fl\u0131 olarak, bu, ki\u015fisel ba\u011fl\u0131l\u0131k yoluyla bilin\u00e7li bir \u015fekilde ele al\u0131nmas\u0131 gereken \u00e7ok zaman al\u0131c\u0131 bir husustur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f \u00fcr\u00fcn\u00fcne ba\u011fl\u0131 olarak, paketleme ve sevkiyat i\u00e7in depolama kapasitesi ve tesislerin yan\u0131 s\u0131ra idari ve muhasebe g\u00f6revleri i\u00e7in altyap\u0131 sa\u011flanmas\u0131 gerekebilir. Bu da kar\u015f\u0131lanmas\u0131 gereken maliyetler do\u011furur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalgalanma buna ba\u011fl\u0131 olarak y\u00fcksek olabilir, \u00e7\u00fcnk\u00fc herkes, \u00f6zellikle ilk aylarda, mali ve zaman a\u00e7\u0131s\u0131ndan genel giderlerle ba\u015fa \u00e7\u0131kabilecek kadar kararl\u0131 olmayabilir,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depolama ve sevkiyat, faturalama, gelen \u00f6demelerin izlenmesi, m\u00fc\u015fteri hizmetleri, dan\u0131\u015fma hatt\u0131 vb. dahil olmak \u00fczere t\u00fcm idari g\u00f6revleri tamamen \u00fcstlenen ve ba\u011f\u0131ms\u0131z yerel ortaklar\u0131n\u0131, potansiyel ve mevcut m\u00fc\u015fterileriyle ilgilenmek gibi as\u0131l g\u00f6revlerine odaklanmalar\u0131 i\u00e7in serbest b\u0131rakan \u00e7ok az \u015firket vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SLM\"><\/span>SLM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MLM'nin aksine, i\u015f orta\u011f\u0131 yaln\u0131zca kendi sat\u0131\u015flar\u0131ndan komisyon kazan\u0131r, ancak i\u015fe al\u0131nan herhangi bir orta\u011f\u0131n sat\u0131\u015flar\u0131ndan komisyon almaz. Siz yaln\u0131z bir sava\u015f\u00e7\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle ama\u00e7, gelir elde etmek i\u00e7in m\u00fc\u015fteri kazanmak ve \u00fcr\u00fcnleri satmakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131, m\u00fc\u015fteri hizmetlerinin yo\u011funlu\u011funa ve onlar\u0131n memnuniyet d\u00fczeyine ba\u011fl\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elbette, \"alt\u0131n\u0131zda\" ba\u015fka i\u015f ortaklar\u0131 olmad\u0131\u011f\u0131 i\u00e7in \"pasif\" gelir m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada da idari, muhasebe, depolama ve sevkiyat y\u00f6nleri hem mali hem de zaman a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stufenvertrieb\"><\/span>Ad\u0131m da\u011f\u0131l\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f ortaklar\u0131, belirli bir seviye plan\u0131nda i\u015fe al\u0131nan ortak say\u0131s\u0131n\u0131n artmas\u0131yla hiyerar\u015fide y\u00fckselir. Her seviyeye, her \u00fcst seviyede artan ve \/ veya ikramiye sunan bir komisyon y\u00fczdesi atan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adaletsizliklerin \u00f6nlenmesi ve t\u00fcm ortaklar\u0131n her seviyede e\u015fit \u015fekilde motive edilmesi isteniyorsa, komisyon seviyelerinin \/ ikramiyelerin tan\u0131mlanmas\u0131 \u015firket i\u00e7in zorlu bir g\u00f6revdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri hizmetleri ve memnuniyeti genellikle zarar g\u00f6r\u00fcr, \u00e7\u00fcnk\u00fc sat\u0131\u015f orta\u011f\u0131n\u0131n - en az\u0131ndan - m\u00fc\u015fterilerinin memnuniyeti yerine \u00f6ncelikle ula\u015f\u0131lacak bir sonraki seviyeye odaklanma riski vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matrix-Marketing\"><\/span>Matris pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Burada, \u00f6rne\u011fin maksimum 5 seviye olmak \u00fczere, seviye ba\u015f\u0131na \u00f6nceden tan\u0131mlanm\u0131\u015f say\u0131da e\u015fit pozisyon vard\u0131r (\u00f6rne\u011fin, ilk seviyede \u00fc\u00e7 pozisyon). T\u00fcm pozisyonlar dolar dolmaz yeni bir seviye (matris) kullan\u0131ma sunulur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f orta\u011f\u0131 kendi sat\u0131\u015flar\u0131n\u0131 \u00fcretir, ancak ayn\u0131 zamanda sonraki seviyelere ve onlar\u0131n sat\u0131\u015f ortaklar\u0131na da kat\u0131l\u0131r. Bu, birbirini desteklemek ve b\u00f6ylece b\u00fcy\u00fcmek i\u00e7in bir ekip ruhunun geli\u015fmesini sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matrisin sonlu yap\u0131s\u0131 (seviye ba\u015f\u0131na sonlu say\u0131da orta\u011f\u0131n yan\u0131 s\u0131ra seviyelerin kendileri taraf\u0131ndan tan\u0131mlan\u0131r) sonsuz geni\u015flemeyi \u00f6nler. Bununla birlikte, matrisin boyutuna ba\u011fl\u0131 olarak y\u00f6netim karma\u015f\u0131k hale gelebilir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hybrid-Systeme\"><\/span>Hibrit sistemler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hibrit sistemler, yukar\u0131daki sat\u0131\u015f sistemlerinin her birinin avantajlar\u0131n\u0131 birle\u015ftirmeye ve b\u00f6ylece kendi sistemlerini ayr\u0131 ayr\u0131 optimize etmeye \u00e7al\u0131\u015f\u0131r. Ortaya \u00e7\u0131kan esneklik, de\u011fi\u015fen piyasa ko\u015fullar\u0131na iyi ve h\u0131zl\u0131 bir \u015fekilde uyum sa\u011flanmas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dccretlendirme planlar\u0131 buna uygun olarak karma\u015f\u0131kt\u0131r ve t\u00fcm \u00e7al\u0131\u015fanlara m\u00fcmk\u00fcn oldu\u011funca adil davranmak istiyorsan\u0131z karma\u015f\u0131kt\u0131r. Bununla birlikte, genellikle \u00fccretlendirme i\u00e7in \u00e7e\u015fitli se\u00e7enekler sunarlar. Bu yap\u0131lara a\u015fina olmak do\u011fal olarak daha fazla zaman al\u0131r. \u00d6te yandan, ekip \u00fcyelerini yerle\u015ftirme stratejilerine ili\u015fkin olarak, iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f ve ileri g\u00f6r\u00fc\u015fl\u00fc olmalar\u0131 halinde, ilgili herkes i\u00e7in avantajl\u0131 olabilecek optimizasyonlar vard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Pasif\" kelimesi yan\u0131lt\u0131c\u0131 olsa bile \"pasif\" bir gelir m\u00fcmk\u00fcnd\u00fcr, \u00e7\u00fcnk\u00fc \"hi\u00e7bir \u015fey yoktan var olmaz\" burada da ge\u00e7erlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha b\u00fcy\u00fck ekipler genellikle etkile\u015fim halinde oldu\u011fundan, ekip kavram\u0131 ekipler aras\u0131nda da temel \u00f6neme sahiptir. A\u00e7\u0131kl\u0131k getirmek ad\u0131na, b\u00fcy\u00fck ekipler daha k\u00fc\u00e7\u00fck ekiplere b\u00f6l\u00fcnm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc y\u00f6nlerini hedefe y\u00f6nelik bir \u015fekilde ve yine de herkesin yarar\u0131na kullanabilmek i\u00e7in kar\u015f\u0131l\u0131kl\u0131 destek ve y\u00fcksek d\u00fczeyde m\u00fc\u015fteri memnuniyetine odaklan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ortaklar\u0131 \"i\u015fe almadan\" kat\u0131lma imkan\u0131, arkas\u0131ndaki \u015firketin buna izin vermesi ve desteklemesi ko\u015fuluyla, m\u00fc\u015fteri dostu yap\u0131y\u0131 vurgulamaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir sat\u0131\u015f organizasyonu hangi \"yap\u0131y\u0131\" takip ederse etsin, i\u015fi adil ve hakkaniyetli bir \u015fekilde \u00fccretlendirdi\u011fi s\u00fcrece, neredeyse hi\u00e7 kimse sat\u0131\u015f formunu inkar etmek istemeyecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzak bir yabanc\u0131 \u00fclkedeki bir \u00fcr\u00fcn\u00fcn \u00fcreticisinin ilk da\u011f\u0131t\u0131m \"seviyesinde\" ithalat\u00e7\u0131lar\u0131 g\u00f6revlendirmesi, ithalat\u00e7\u0131lar\u0131n da da\u011f\u0131t\u0131m s\u00fcrecindeki di\u011fer \"seviyeler\" olarak \u00fclke temsilcilerini, toptanc\u0131lar\u0131, zincir ma\u011fazalar\u0131, ticari acenteleri ve perakendecileri s\u00fcrece dahil etmesinde kimse yanl\u0131\u015f bir \u015fey g\u00f6rmemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu da halihaz\u0131rda alt\u0131 seviye oldu\u011fu anlam\u0131na gelmektedir. Bu ortaklar\u0131n her biri fiyata kendi katk\u0131s\u0131n\u0131 ekler ve sonu\u00e7ta nihai m\u00fc\u015fteri i\u00e7in sat\u0131\u015f fiyat\u0131 - art\u0131 KDV olarak bilinen devlet vergileri - ortaya \u00e7\u0131kar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bu \"katmanlar\" ba\u011f\u0131ms\u0131z olarak faaliyet g\u00f6stermekte, kendi hesaplar\u0131na \u00e7al\u0131\u015fmakta ve yaln\u0131zca \u00fcr\u00fcn\u00fc sat\u0131n almaktad\u0131r. Her biri kendi ba\u015f\u0131na, fiyat art\u0131\u015f\u0131na yans\u0131yan t\u00fcm idari g\u00f6revleri ve ilgili altyap\u0131y\u0131 sa\u011flar, ayr\u0131ca kar marj\u0131 da eklenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu taraflar\u0131n her biri, \u00fcr\u00fcn\u00fc bir alt seviyeye kar marj\u0131yla satmadan \u00f6nce kendi \u00fcst \"seviyesinden\" sat\u0131n almak zorundayken, MLM orta\u011f\u0131, \u015firket onu yaln\u0131zca \u015firket taraf\u0131ndan mal sat\u0131\u015f\u0131yla sonu\u00e7lanan dan\u0131\u015fmanl\u0131k faaliyetleri temelinde g\u00f6revlendirirse ve ayr\u0131ca onu depolama, sevkiyat i\u015flemleri, faturalama vb. y\u00fck\u00fcml\u00fcl\u00fcklerden muaf tutarsa, bu y\u00fck\u00fc ta\u015f\u0131mayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muhtemelen MLM tabanl\u0131 \u015firketlerin \u00e7o\u011funun yan\u0131 s\u0131ra da\u011f\u0131t\u0131m zinciri \u00fcreticisi, ithalat\u00e7\u0131s\u0131 ... perakendecisi tam olarak bunu sunmad\u0131\u011f\u0131 ve bunu \"orta\u011fa\" aktard\u0131\u011f\u0131 i\u00e7in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131n al\u0131nan mallar\u0131n yeniden sat\u0131\u015f\u0131na ili\u015fkin risk, yap\u0131land\u0131r\u0131lm\u0131\u015f bir distrib\u00fct\u00f6rde oldu\u011fu gibi ilgili perakendeci taraf\u0131ndan \u00fcstlenilir, e\u011fer \u00f6nce kar elde etmek istedi\u011fi sat\u0131\u015f i\u00e7in bir mal sto\u011fu olu\u015fturmak zorunda kal\u0131rsa. Mallar\u0131 son t\u00fcketiciye satmazsa, \u00e7anta elinde kal\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u015fekilde faaliyet g\u00f6steren \u015firketlerle i\u015fbirli\u011fi iyi d\u00fc\u015f\u00fcn\u00fclmeli ve risk dikkatle hesaplanmal\u0131d\u0131r. Risk almaya daha az istekliyseniz, yukar\u0131da a\u00e7\u0131klanan hibrit yakla\u015f\u0131m\u0131 izlemesi daha muhtemel olan \u015firketleri aramal\u0131 ve orta\u011f\u0131 t\u00fcm bu belirsizlerden uzak tutmal\u0131s\u0131n\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Okuma s\u00fcresi<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">dakika<\/span><\/span>Yap\u0131land\u0131r\u0131lm\u0131\u015f da\u011f\u0131t\u0131m t\u00fcrleri aras\u0131ndaki farklar\u0131n a\u00e7\u0131klanmas\u0131, MLM &amp; Co'nun s\u00f6zde karanl\u0131\u011f\u0131na biraz \u0131\u015f\u0131k tutmal\u0131d\u0131r. MLM, Multi-Level-Marketing, NM ise Network Marketing anlam\u0131na gelmektedir. Daha ya\u015fl\u0131 okuyucular muhtemelen \"Was ist Was\" (Ne Nedir) kitap serisini hat\u0131rlayacakt\u0131r ve a\u015fa\u011f\u0131da a\u00e7\u0131klanacak olan da tam olarak budur. A\u011f pazarlamas\u0131 A\u011f pazarlamas\u0131, genellikle a\u011f pazarlamas\u0131 ile e\u015fanlaml\u0131 olarak kullan\u0131lan bir terimdir.&nbsp;<a href=\"https:\/\/csiag.eu\/tr\/blog\/2025\/02\/19\/arten-von-strukturvertrieb\/\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku \"<span class=\"screen-reader-text\">Yap\u0131sal sat\u0131\u015f t\u00fcrleri<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4483],"tags":[],"class_list":["post-9430","post","type-post","status-publish","format-standard","hentry","category-mlm"],"modified_by":"Achim Goerner","_links":{"self":[{"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/posts\/9430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/comments?post=9430"}],"version-history":[{"count":0,"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/posts\/9430\/revisions"}],"wp:attachment":[{"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/media?parent=9430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/categories?post=9430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csiag.eu\/tr\/wp-json\/wp\/v2\/tags?post=9430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}